When Bozzuto wanted to garner public attention for their wonderful new Baltimore project – The Fitzgerald – they decided to place this full-color, six-story mesh banner on this parking structure located in perfect view of a major Baltimore traffic arterial. The banner depicts not just another real-estate development, but a mixed use, commercial and residential complex that will spark the economy and liveliness of a whole neighborhood. Tens of thousands of people will see this banner on a daily basis. This is an example of being smart while being vizible.